In 2014, social media platforms such as Facebook, Twitter, and Instagram accounted for more than $3 billion in e-commerce transactions, which is continuously increasing. If you don’t include social media in your marketing mix, you’re not only missing out on a lot of possible sales, but you’re also failing to engage with your potential customers. A billion facts explain why social media is a crucial aspect of e-commerce marketing, but I’ve heard one objection over and over: I don’t have time for that. For help, please hire an affordable social media management agency.
What if you could accomplish it in ten to fifteen minutes of your day? What if you could find other ways to keep your media platforms active and beneficial for your business?
The following are tips to help you optimize on social media even when you do not have time;
Prioritize Your Pages
Stop wondering if your company needs to be on social media (it must) and start thinking about which channels to use. Juggling ten separate accounts will make organizing your content tough and time-consuming, so focusing on what’s vital is a critical first step.
Automate
Many businesses avoid automation like the plague. A few people have highlighted the dangers of automation (as lacking a human touch, which is essential for any social connection). However, when done right, automation can be the biggest time-saver in history. Sharing and reposting your products on social media might take time. But it doesn’t have to be if you can arrange these all at once. With solutions like Around, you can quickly integrate your store, import the specified products, and begin scheduling them across different channels.
Curate more while creating less
The majority of successful social media e-commerce entrepreneurs follow the 80-20 rule. Eighty per cent of their social shares are not their own – other people’s fascinating items, market trends, posts from elsewhere, and so forth. Only roughly 20% of their stuff is original. Curate more and generate less to share on social media. Why? With the advent of social media and share culture, we’ve gone from a scarcity of outstanding content to an overabundance of it. The issue currently is one of discoverability. Because there is so much to choose from, your social media followers find it tough to uncover truly outstanding value in your posts, resulting in so much commotion.
Learn to Plan Ahead
The best piece of advice anyone can give you about managing your social media with a hectic schedule is to automate. On those rare occasions when you have an extra 30 or even 60 minutes, you may create a content queue that can keep your social media busy for weeks. Thanks to our Buffer account, we always have content ready to go.
We’re all busy, and time is valuable, but critical business duties like social media cannot be disregarded. Social media platforms such as Facebook and Instagram may help you interact with your customers, establish brand recognition, and grow your business. A little work goes a long way, and these five social media must-dos are an excellent place to start.
